The more time you spend doing something the more you realize that what often separates people is information. Someone doing a thing for ten years, for example, has much more information about a topic and is much more successful, than someone in his first year. Or, this person over here might have one piece of the puzzle. Over there, is another key piece. And way up there, the final insight. In many organizations information is a spigot controlled by the people at the top of the pyramid. You only know what they want you to know. They run things via a top down approach thinking that because they have more information they hold power over you. This is the traditional business structure, but also one of the worst.

What separates people is not their ability, but what they know. Knowledge is restricted so that those in control, who are not the best of ability, can continue remaining in control. The higher up you go the greater access to information you have. Knowledge helps you make informed decisions, and without knowledge decision making becomes difficult.


Look within your own organization and see what sort of barriers exists to knowledge. What controls or hierarchy systems are in place to provide structure, but instead of providing structure how do these things limit the valuable flow of information?

Are you helping or hindering people around you from accessing knowledge? Sharing knowledge with others leads to more valuable answers and increased performance. Instead of relying on the analysis of that information by a select few individuals, information can be tweaked and viewed through a variety of lens, adding color to the end conclusion. The reason so little innovation exists with entrenched organizations is because of their information flow.

Businesses kill innovation by hoarding information, not understanding that information changes constantly. Not a set quantity of information exists in the world. We do not need to fight to keep information to ourselves. We can give it away and acquire more. We can give information to others and learn from others via their interpretations. What we learn creates new information, and new information means new knowledge, new ways of doing things, new innovation.

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